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Attention Science

For parents

Your attention is the first thing you give your child.

Everything on this site is about reclaiming attention. This is that work at its most important: being fully present for the people who are learning how to be human by watching you.

Why this matters

The attention economy reached the nursery

Parents are on their phones. Kids are on their phones. To a small child, a parent absorbed in a screen reads as a blank, unresponsive face, and it happens dozens of times a day. This is the first generation raised by distracted parents and then handed distracting devices of their own.

If that lands heavily, read this part carefully. You are not failing.

This is not about bad parents, and it is not about mothers being at fault. Parenting has never been more isolating or exhausting, and the phone is often the one bit of relief or adult contact you get all day. You are a normal person in an environment built to capture you, at the very moments your child needs you. And there is a way to protect what matters.

Where to start

Four things that protect a family's attention

You don't need to be a perfect, phone-free parent. You need to protect the moments that matter and model a healthier relationship with the screen.

Model it first

Your kids learn what to do with a phone by watching you. Work on your own attention, and you've done more for them than any rule you could impose.

Protect the key moments

You don't have to be phone-free all day. Guard a few windows of full presence: mornings, meals, bedtime, and play.

Make phone-free zones

Simple rules that apply to everyone: no phones at the table, none in bedrooms, and a charging station that lives in the kitchen overnight.

Delay and protect childhood

A basic phone early if needed, a smartphone and social media much later. You're not depriving them. You're protecting a childhood.

Coming soon

Parent coaching is in the works

One-to-one and small-group coaching for parents who want help building a calmer, more present, less phone-ruled home. It's in development. Join the Weekly Attention Report to be first to know, and to get new parenting essays as they're written.

Reclaim your attention

You can't pour presence from a distracted self.

Start by reclaiming your own attention. Your kids are watching, and they learn it from you first.